by Gill Booles | Aug 12, 2011 | Marketing, Writing style
Failing to look at what your competitors are up to can trigger the ‘looky-likey’ trap. Signs that you are hurting your business by resorting to stereotypes include: If you are a hairdresser or beauty salon you will ‘listen to what our customers want’, always offer an...
by Gill Booles | Apr 15, 2011 | Marketing, Website
This article first appeared on: Bitsy – the friendliest B2B marketplace on the web For various reasons I get to see a lot of website for starts ups – laser teeth whitening, nail bars, salsa and Zumba classes pepper my waking hours. And I’m usually trying to help...