COVID-19 brought the film and TV industry to a halt, more or less overnight on 17 March 2020. The next day, I jumped on a call with the two owners of Power Gems, and we came up with a way to harness the six years spent working together to build a global brand. The Manchester-based business designs and manufactures a specialist lighting product for film and TV production, with the majority of sales overseas. My approach I created a one-month...