Curation for the (COVID) duration

Posted by on May 21, 2020 in Blog, Front page, Recent work |

Are you avoiding the news? According to research by the Reuters Institute, 60 per cent of people say they always, often or sometimes avoid news during the present Covid-19 emergency. Well, this is a news-free zone. As we endure the second month of lockdown, I share with you the best distractions from the rolling doom-and-gloom. What do you mean we can come out now..? I haven’t finished Better Call Saul. What I’m watching The Banff Mountain Film...

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Marketing thru COVID – a plan of sorts

Posted by on Apr 24, 2020 in Blog, Front page, Marketing |

COVID-19 brought the film and TV industry to a halt, more or less overnight on 17 March 2020. The next day, I jumped on a call with the two owners of Power Gems, and we came up with a way to harness the six years spent working together to build a global brand. The Manchester-based business designs and manufactures a specialist lighting product for film and TV production, with the majority of sales overseas. My approach I created a one-month...

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