Turn words into wants: Making sense of comfort buying

Posted by on Nov 5, 2012 in Communication, Design, Marketing, Print |

No matter how bad things get, How to Worry Less About Money  offers comfort, a book to sit and stroke as the bailiffs step over your prone body and carry the furniture onto the street. The series by PanMacmillan has the most strokeable covers you’ll meet. I was seduced in Waterstones. Rationality flew out of the window, as I ran my fingers up and down its spine. I had no need of the book, but I wanted it, with a primitive urge, a base desire to...

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Would sir like a book to go with his blog?

Posted by on Aug 2, 2011 in Print |

Hear that? Shhh. Listen. There it is again. A creeping, stealthy, resurgence of print formats. Silently returning to laugh in the face of online. Or more likely, hold hands and form a union towards cooperative working. Maybe I’ve had my head turned by digital too long, but I’ve noticed signs of a comeback for print: A friend’s blog will soon be available as a book. Hosted on Tumblr, A Lot Meant blogs progress on a Linligthgow allotment from...

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