by Gill Booles | Dec 29, 2017 | Blog, Research
How do you find your ideal customer? In the ideal world, you would conduct extensive research. You would learn about your target customer’s likes, their interests and occupation. In the real world, you may only know what pain point your product or service addresses....
by Gill Booles | Apr 9, 2014 | Blog, Marketing, Research
Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and...
Well I picked up a copy of Treasures from Central Library, not exactly exotic far-flung shores...early days though, let's see.…
I am ON one of the free Treasures books. Have you spotted me? Would quite like to know how far…
[…] It’s a little overcast out there in Gilcrux today, so no matter I’ve a busy day at the desk,…
Ah lots of lovely content in those notepads means you've chosen to create rather than simply consume. I think the…
Enjoyed the read, food for thought, thanks Gill. I've a routine of spending (most) Mondays content clearing. Despite having all…