One glance at the St Patrick’s Day revelry outside makes me wonder why anyone would equate a giant fluffy hat shaped like a pint of Guinness with a patron saint. Some things are perhaps less open to question. We all recognize the intrinsic value of research to our business. But have you thought about using your freelancer to conduct research? Here are some good reasons why: Freelancers provide a fresh pair of eyes. They can see the wider...