Social media management is one of those things that people in marketing accept, but people not in the industry don’t understand. I was surprised by a colleague who works in publishing, who was in raptures because a radio presenter had favourited her Tweet. This is a presenter who gets up at 4 am, and so is unlikely to be on Twitter at 8 pm, when they publicly claim to be in bed by 7 pm. The management of their, and many social media...