Failing to look at what your competitors are up to can trigger the ‘looky-likey’ trap. Signs that you are hurting your business by resorting to stereotypes include: If you are a hairdresser or beauty salon you will ‘listen to what our customers want’, always offer an ‘indulgent pamper package’ in a ‘calm and relaxing salon’. Just like the one round the corner. Restaurants, pubs and cafes only ever use ‘locally sourced produce and the finest...