Skimping on the services of a professional proofreader is a false economy. Recently a friend opened a takeaway business and came by to hand out menus, fresh from the printers. There was an awkward silence. Finally, someone spoke. ‘Where’s Lona Street?’ Our friend looked blank. She followed the finger, to where it pointed at the menu. ‘It should say Iona Street.’ There was a typo in the address. The menu had been put through a spell...