Promoting the use of words to achieve their full potential

Posted by on Mar 4, 2012 in Strategy documents |

Recently I was asked to develop a mission statement. By the time I was brought in many people had been involved in the consultation process. The result was a draft which it was my job to develop and fine tune. But this was more than a straightforward writing task. I was being brought in as an independent, neutral, fresh pair of eyes. With a licence to ask that pertinent question – what exactly do you do, again? There was nothing wrong with the...

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Crimes against the audience

Posted by on May 28, 2010 in Communication, Marketing, Writing style |

I am not a big fan of Sex and the City. The anticipation surrounding the release of the second film is ridiculous. But what really gets my goat is this; my opinion doesn’t count. It’s a film with a ready made audience which will succeed despite the one and two star reviews. Because it has a loyal following of fans that will go and see it whatever any critic says. Well, as far as I’m concerned it’s a crime against the audience. Here are others...

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