by Gill Booles | Mar 4, 2012 | Strategy documents
Recently I was asked to develop a mission statement. By the time I was brought in many people had been involved in the consultation process. The result was a draft which it was my job to develop and fine tune. But this was more than a straightforward writing task. I...
by Gill Booles | May 28, 2010 | Communication, Marketing, Writing style
I am not a big fan of Sex and the City. The anticipation surrounding the release of the second film is ridiculous. But what really gets my goat is this; my opinion doesn’t count. It’s a film with a ready made audience which will succeed despite the one and two star...
