You know those images on web pages that keep moving, the banner adverts that distract and annoy? Well, I’m rather proud to have made my first one. It’s a GIF, an animated digital advert placed in an American trade directory for film and TV equipment suppliers. Round-and-round it goes ad infinitum. Or not, if you are one of the 22% in the UK who use ad blocking software (source: IAB, 2016). Ad blockers promise to rid the internet of annoying...