Why a rough draft is better than polished perfection

Posted by on Apr 29, 2010 in Editing |

Sometimes it’s vital to nail a piece first time. Recently a client needed website content ahead of exhibiting at an important trade show. I managed to turn the piece around at short notice and in record time, and was extremely proud and satisfied when the client said they were happy with it, that it didn’t need further work. I’d nailed it first time, on time. But normally I prefer to produce a first draft which isn’t too polished. Here’s why:...

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Writers working with designers – how to avoid problems

Posted by on Oct 18, 2009 in Project management |

This week I was asked what kind of work I would most like if I could work on anything. To my surprise I waxed lyrical about my current project. And realised it was because I have worked with the designer from the very start. So what? Well, it actually happens far less often than you’d think. It’s not uncommon for a writer to be asked to ‘give us 150 words for the panel on the home page’ where the template is fixed, the copy dictated by where...

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