As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If so, you have evergreen content. Words that don’t go out of date, that are useful whether they are two days or two years old. Evergreen content is cost effective – the content only...