Sorry. But there’s no escape. Even if you work all on your ownsome. You’ll still need a well-written profile – for the About Us section of your website, sales credentials, proposals or professional association membership. Follow these top tips for profiles with pizzazz: Don’t give your competitors a plug. If you’ve head hunted the head of marketing from your arch rival, well done. But it’s best not to name your competitors. Instead try alluding...