Are you targeting the right reader?

Posted by on Feb 12, 2017 in Blog, Communication |

Recently I was talking to a designer who had been asked by their client to redesign an employee magazine. The client is a multinational company, with a workforce of tens of thousands spread across multiple locations worldwide. It has grown rapidly through acquisition. According to the client’s brief, the aim of the magazine is to help employees of the wider group have clarity of the company’s strategy. They cited the target reader as the...

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Writing big announcements – telling employees about Brexit

Posted by on Jun 22, 2016 in Blog, Communication |

How to announce the Brexit to your employees, or any big news likely to lead to uncertainty? Big announcements in business can benefit from having a writer on your team, here’s how: By defining the message. The Corporate Communications or HR team will have held briefings in the run up to any business-critical decision. A stack of Powerpoint slides can be gold dust, immediately making clear the position taken by each side – the key messages to...

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