I’m reminded of the sticker by Glasgow artist, David Shrigley. Simply says: ‘You can’t help looking at this’ Or a sign on a cake display ‘Remember fly pies? Eccles cakes £2.99’. Sometimes less is more: Stop being polite. Get to the point. Put the main point first when writing for the web. Users skim paragraphs. They will pick up the point from the first sentence. And may read no further. This seems rude when we’re used to writing for print,...