Well hello. Do come in. Sit down. Take the weight off your feet.
Here it is. The place to find content that is compelling and engaging. Because I understand copy and how it works as a direct marketing technique, how it should work as a marketing tool. And I work across all channels because what works offline (in print – brochures, newsletters, posters) will work online too (website, blogs, online banners).
Give your brief to someone who understands copy. Preferably someone with a background in marketing. An individual who has had to communicate and sell successfully for a living.
That’s me. And I believe words sell. You can have the most amazing website. But if the content is wrong no amount of polishing will save it.
Daniel Craig played a brilliant Bond – but we still know Ian Fleming wrote the book. And no actor was ever remembered for a great performance in a bad film (yes, I mean Layer Cake, Mr Craig). That’s why actors all yearn to play the great roles – they know that they can only do great work with great writing. You can also see what clients say.
So, when you’re about to develop a website or a publication don’t think actor (how can I deliver this?) think writer (how well can this be written?). A great performance starts with a great script. A great website or brochure starts with a great copywriter.
Have a look around my website. It’s not all-singing-all-dancing. After all I’m not a designer. I am a freelance copywriter.
I provide content. I also provide marketing services. Call it content marketing, call it copywriting, call it commercial writing or better still call me.
Thanks for dropping by
Gill
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