AI, machine learning and robots

AI, machine learning and robots

What AI and machine learning mostly need is an image makeover. I’d like to set something straight. Writing about AI and machine learning does not always involve robots. Sometimes it does, like CHIRON, a pioneering ‘care-in-the-home’ system which in the future may help...

Is finding your ideal customer in the DNA or A/B?

How do you find your ideal customer? In the ideal world, you would conduct extensive research. You would learn about your target customer’s likes, their interests and occupation. In the real world, you may only know what pain point your product or service addresses....

How to write winning award entries

Ever wondered how a product gets to be awarded ‘the world’s best’? It’s not a level playing field – yes, each product has an equal chance of winning. But not every product is going to enter, and the common mistake we all make is focusing on competition that isn’t even...

When marketing automation goes bad

Online reviews from happy customers are a great way to win more business. Marketing automation can help you, by sending emails to ask for feedback. But while automation can save you time, you also don’t want to make these mistakes. Today, The Body Shop UK sent me this...